Prepared for GenkiJACS
October 26, 2026 · KlientBoost
Growth Plan ● Google, then Meta ● 2027 peak season

A plan built to fill the seats you've added.

GenkiJACS has the traffic and a team that converts more than half of its applicants. What Google can't see yet is which ads bring those applications. Our plan sets up proper in-account conversion tracking first, and gets the ads ready for your January to April booking peak. Two ways to start: Google first, then Meta, or both together.

59%
Of Google spend lands on a page that drops the ad tracking, last 90 days
About ¥200,000
On Google ads a month, June to September
Jan to Apr
Your peak booking season

What We Heard

Your school in your words, from our October 19 call.

A school that converts well and wants more people to apply.

About 6,000
Visitors a month on your application pages
Under 1%
Of them fill out the form today
1.5% to 2%
Your conservative goal. 3% as the stretch, in six to eight months
56% to 57%
Of applicants you convert

Your figures, approximate. Our first job is to confirm them in your data. What We Found shows why.

What's in the way. In your words.

"Paid social media, um, and stuff like that has taken over organic, but obviously the quality of those leads is, is very low."Demi, GenkiJACS, Oct 19
  • You've expanded, and the new capacity needs filling.
  • You want more students to book with you directly, so less goes to agency commission.
  • Your marketing team is small: "we just don't have enough hands."
  • Your main page carries a lot of the traffic, and you called it "bulky."

How you want to work. Google first, ready for 2027.

1Start with GoogleProve it on one platform, then add Meta.
2Peak is January to AprilThat's when people plan their year and book.
3Direct bookingsMore students who come straight to you.
"Within a month or so, I would like to at least get the wheels turning so we can kind of get ready for 2027."Demi, GenkiJACS, Oct 19
NextWhat We FoundFive things, in plain terms

What We Found

Five things, in plain terms. Open any one for the detail.

1Google is counting the wrong thing. So it bids for the wrong thing.

Blood Work
171
What Google Ads counted as purchases in September
18
Requests Analytics credits to Google ads in September

Google needs one count it can trust: a sent request. Then bidding has something real to chase.

See the detail
  • Google's "Purchase" goal counts a visit to your Apply page, not a sent form. Every visit counts, including repeat visits.
  • No goal Google bids on counts a sent request. An Analytics import that does count them recorded about 10 in 12 months.
  • Your forms are titled estimate requests. Analytics counts 460 to 570 sent a month since June. We'd like to understand how those become applications.
  • Three forms feed applications. The one on your social media page may not be counted at all.

2Most ad clicks lose their tracking at your main page.

Blood Work
59%
¥331,000 of ¥564,000Google spend sent to your main page, last 90 days
28 visitsWhat Analytics recorded from those 5,342 clicks

Ads that land on course pages keep their tracking. That fixes most of it without touching your site.

See the detail
  • Your main page redirects visitors who arrive from an ad, and the redirect drops the ad's tracking.
  • Those visits show up in Analytics as organic search or direct. So organic looks bigger than it is, and Google ads look smaller.
  • Your Tokyo and Kyoto "start here" pages and the online lessons page keep the tracking. Only part of the spend goes to them today.

3The budget buys cheap clicks, not your markets.

The First Aid Kit
29%
¥165,000 of ¥564,000Google spend on people in Japan, last 90 days
17%On the US, Canada, UK, Australia, New Zealand and Ireland together

Point the budget at the countries and courses your students come from.

See the detail
  • Four of five campaigns are set to get as many clicks as possible. That pulls spend toward the cheapest clicks.
  • In "GenkiJACS courses", Malaysia, Türkiye, Poland, Mexico, Hungary and Argentina took 53% of spend. The six English-speaking markets took 6%.
  • Your student visa campaign hasn't run in the last 12 months. No campaign speaks to the one-year student, your highest-value booking.
  • Competitor school names and self-study searches, like hiragana practice, take a smaller share.

4Most missed searches are lost to ad rank, not budget.

Kyoto
40%
Fukuoka
25%
Tokyo
16%
GenkiJACS courses
Under 10%
Online lessons
Under 10%

Share of eligible searches your ads showed for, last 90 days. Better ads and pages win more of them before more money does.

See the detail
  • Between 51% and 82% of missed searches, by campaign, were lost to ad rank.
  • Ad rank comes from your bid, your ads and the page they land on. Sending ads to the main page works against it.
  • Each campaign runs one ad group, so one set of ads has to cover every course and every market.

5Paid social brings visits. Analytics sees almost no requests from it.

PPC Temperature CTA Matching
11,711
Paid social visits in September
0
Requests Analytics credits to paid social, August and September

This matches what you said about lead quality. It's a question to answer before Meta gets more budget.

See the detail
  • Paid social passed organic search as a source of visits in September.
  • Most of it lands on your social media page, which uses its own form. Analytics may not see that form, so some requests could be missing from the count.
  • We haven't seen your Meta account yet. These figures come from Analytics.
NextOur PlanCount right, scale for peak, then add Meta

Our Plan

Three phases. Each one starts when the one before it has earned it.

Our plan. Count right, scale for peak, then add Meta.

1Tracking and baselinesProper in-account conversion tracking on all three forms, by source. Ads land on course pages that keep their tracking. Campaigns split by course and by market. Clean numbers set the baseline: cost per sent request, by market.Moves on when: cost per request is measured by market and course.
2Scale for peak seasonBudget moves to the markets and courses that bring requests, ahead of your January to April peak. Recommendations for the pages your ads use, for your team to build.Spend steps up only after cost per request holds two weeks running.
3MetaDemand creation, reaching new students, and retargeting people who visited but haven't applied. Each audience gets an ask that fits where they are.Option 1: starts once Google has a steady cost per request. Option 2: runs from the start, with the same tracking work, so both are clean before the rush.
The Foundation PlanBlood WorkThe First Aid KitPPC Temperature CTA MatchingThe Three-Lane Structure

The named plays we run. Hover any one for what it does.

Your take
  • Which count of applications do you use today?
  • Are students already living in Japan a market you want?
  • Which schools and courses have the most open seats?

What we won't promise

  • A cost per request before tracking is in place
  • Meta results before we've seen the account
  • A 3% form rate from ads alone. Pages, forms and follow-up count too

What we commit to

  • One agreed count of sent requests, by source
  • Spend moves up only when cost per request holds
  • Telling you when the math doesn't work, before you spend on it

Deliberately not in scope

  • Building pages and forms. We recommend, your team builds
  • Organic social media posting
  • Email campaigns
  • Bookings that come through agencies

Who's on your team. Specialists, not one generalist.

Growth ManagerOwns the plan and your monthly review
Google Ads specialistRebuilds campaigns by course and market, and runs bidding
Business Intelligence teamSets up conversion tracking on your forms
CRO specialistRecommends changes to the pages your ads use
Meta specialistRuns Meta, from the start or from phase 3
NextInvestmentOne fee per platform

Investment

One fee per platform. It holds as you grow.

One fee per platform. It holds as you grow.

Up to $10,000 a month in ad spend
$1,500 a month
$10,000 to $20,000 a month
$2,000 a month

Management fee per platform, in US dollars. Your Google spend today, about ¥200,000 a month, sits well inside the first step.

Two ways to start. It comes down to budget.

How each option adds up
LineGoogle firstBoth together
Google management$1,500$1,500
Meta management$1,500 from phase 3$1,500
Conversion trackingIncludedIncluded
Page recommendationsIncludedIncluded
Fees a month$1,500, then $3,000 from phase 3$3,000
Optional: a landing page, one time$2,000 per page$2,000 per page

Fees are in US dollars. Ad spend isn't included: you pay Google and Meta directly, at the level you choose. Spend at today's level, about ¥200,000 a month on Google and ¥50,000 to ¥70,000 on Meta, stays inside the first step.

No setup fee. If a course needs its own landing page, it's $2,000 per page, one time. Page recommendations are included; as a service on its own, CRO starts at $1,000 a month.

Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.